The correct selling price of a home is the highest price
the market will bear. To assist you
in determining the correct asking price we have provided you with a
comprehensive market analysis of comparable properties that have been recently
offered for sale in your neighborhood.
This analysis is based strictly on homes that can be considered similar to yours, and has been specially prepared for you over the last few days.
1.
Similar properties that are currently listed
2.
Similar properties that have recently sold
By carefully studying the comparable property locations,
features, and the terms under which they are offered, we can develop a clear
picture of the potential market for your property.
By looking at the properties currently listed, we can
see exactly what alternatives a serious buyer has to choose from.
We can be certain that we are not under pricing the property.
By looking at similar properties recently sold, we can
see what homeowners have actually received over the last few months.
This is the acid test that is used by lending institutions to determine
how much they will be willing to lend a buyer for your home.
While we naturally want top market value for the home,
we can agree that there’s a point where the price would be too high.
By looking at homes that didn’t sell, we can accurately determine that
price point and be careful not to get too close to it.
By doing our homework diligently, we can get maximum dollars in a
reasonably short period of time.
______________________________________________________________________________________
1) ACCURATE EVALUATION
The correct selling price of a home is the highest price
that the market will bear. To
assist you in determining the correct asking price we provide you with a
comprehensive market analysis of comparable properties sold and offered for sale
in your neighborhood.
2) PROFESSIONAL ADVICE
We will advise you of any necessary repair and how you
may best prepare your home for showing. You
will be kept up to date on the state of the market, the sale of similar
properties and any other factors which may
affect the progress of the sale.
3) PROMOTION OF YOUR HOME TO OTHER REALTORS
The major selling points of your home will be
distributed to other real estate firms throughout the community.
4) SIGNAGE
The highly respected Regal Realtors advertises your
property 24 hours a day.
5) NOTIFY PURCHASERS
We will use our computer system to identify people who
have been looking for homes in your neighborhood. They will be contacted and given the details of your
property.
6) OPEN HOUSES
If appropriate, open houses will be arranged and held
during reasonable hours.
7) ADVERTISING
We will advertise your home in appropriate publications
and communicate our results to you.
8) PROGRESS REPORT
Every step in the sales effort will be documented.
Our Progress Report will keep you up to date.
9) PRE-APPROVED
MORTGAGES AND FINANCING GUIDANCE
We offer pre-approved mortgages which encourage buyers
by letting them know the mortgage potential in advance. Regal Realtors will provide professional financing guidance
to both the buyer and seller.
We are committed to offer the highest standards of
professional service to all our customers.
To assure you that your property is marketed to it’s fullest potential
and to obtain the highest possible market value, the following will be
completed.
Prepare CMA to establish fair market value
Prepare and sign listing contract
Send listing contract to MLS board
Place ‘For Sale’ sign on property
Place lock box on property, if needed
Schedule property for MLS tour
Mail ‘Just Listed’ flyers to neighborhood
Phone all potential buyers with details of listing
Hold open houses
Mail weekly progress reports (if home has been shown)
Review marketing activities with owner
Pre-qualify potential buyers
Present and discuss all offers on property with owner
Negotiate the transaction with other agent
Finalize the sales contract
Confirm that all contingencies on sales contract are
complete
Finalize the closing
Arrange for relocation agent, if required
To increase the “showability” of your home.
Please review each item and prepare your home accordingly.
The more effort you put into these items the better the results in terms
of price and selling time.
EXTERIOR:
________
Clean all windows inside and out, including glass cabinet doors and
mirrors.
________
Cut back any shrubbery growth that blocks natural light.
________
Weed and feed lawn.
________
Add seasonal flowers to the front and patio areas of the home.
________
Add “welcoming” touches: potted plants, dried flowers, etc.
________
Replace welcome mat.
________
Pools and spa need sparkling clear water.
BRIGHTEN YOUR HOME:
________
Replace all burned out light bulbs with maximum sized bulbs.
________
Wash all light globes. (Don’t
forget the exterior fixtures).
________
Polish all brass or chrome hardware, lighting, and plumbing fixtures.
FRESHEN YOUR HOME:
________
Keep temperatures comfortable at all times.
Buyers want to feel cool in the summer and warm in the winter.
Have units serviced.
________
Change the air conditioning filters regularly and keep the fan turned on
all the time.
(Spray a little air freshener on the filter when you change it).
________
Replace worn out toilet seats and shower curtains.
________
Remove all mildew from ceramic tile in tubs and showers.
________
Use room air fresheners through out, (not heavy oil sprays).
________
Be sure all garbage containers are outside and any inside garbage
locations are sealed and no odors are present.
________
Be sure no pet odors linger, their food dishes are clean and have fresh
water.
________
Clean ashes out of fireplaces and keep new firewood in them.
________
Have chimney sweep clean chimney and check condition.
________
Pull out refrigerator and clean under and behind it.
________
Pull out washer and dryer and clean under and behind them.
CLEANLINESS
OF YOUR HOME:
________
All surfaces that can be seen, touched or smelled should be cleaned
and/or polished.
________
If you are not repainting your home, be sure all woodwork is spotless,
use sprays, cleaners with lemon scent to wash away grease, oils and spots (be
sure to include the baseboards).
________
Clean the vent-a-hood filter.
________
Pay particular attention to the front entry and the yard.
________
Don’t forget the garage, storage building, the attic or mechanical
closets.
________
Remove oil stains from driveway and garage floor.
________
If you are not replacing your carpet, have them professionally shampooed
to remove all stains and to revitalize matted areas.
________
Kitchens and bathrooms need not only be very clean but appear sanitized.
Extra effort is required in both of these areas.
________
Clean all window blinds, shades and draperies.
________
Each room should be free of unnecessary furniture.
Do not store in the garage, rent a mini-warehouse to use as storage.
________
All closets should contain only the items they were designed to hold and
they need to be neatly arranged to appear larger.
Include cabinets, pantry, linen closets and utility rooms.
________
Consider installing new shelf paper in cabinets.
________
Pay attention to shelves and the tops of mantles and other furniture
where knickknacks are displayed.
________
Straighten desk tops, computer and audio/video areas for neatness.
________
Pets-barking dogs make prospects feel uncomfortable.
It is important that they are out of the way and prospects feel free to
view all areas of your home.
IF
UPDATING, CONSIDER THIS:
Your home
is decorated to suit your specific tastes, and because not all tastes are alike,
consideration must
be given to
redecorating in order to appeal to the largest number of potential Buyers.
This is even more
important
if it has been more than 5 years since you redecorated, as styles and colors
that
were
popular 5 years ago may be outdated today.
Appraised values can vary according to how current the
decorating is and as stated earlier, the better a house looks the more often
Agents will show it.
________
REPAINTING – using whites and off whites not only gets rid of the
outdated decorator colors, it brightens rooms, makes them look larger and
cleaner. Exterior painting will
give a fresh new appearance.
________
FLOORS – nothing makes a home more appealing than new carpet and vinyl
floors sporting the latest in colors and styles.
Consider replacements if they are showing their age in terms of wear and
style.
________
WALLPAPER – replace any wallpaper that is outdated, faded or worn.
________
KITCHEN – the most important room to a lot of Buyers adds to the value
if it has new appliances, counter tops, and plumbing fixtures.
Consider what can be upgraded.
________
BATHROOMS – sanitary is the key word here.
Consider resurfacing tubs, regrouting ceramic tile surfaces, replacing
vanity tops and plumbing fixtures.
IN GOOD
WORKING ORDER:
Everything
in your home must be performing the task for which it was intended.
Any Buyer will hire an
Independent
licensed inspector to check all mechanical equipment and systems: the roof,
structural framing
and
foundation and require that all deficiencies be corrected.
It will be to your advantage to make the
inspection
yourself and repair any problems that exist.
This will improve the showability of your home and
leave
prospective Buyers with the knowledge that you have taken good care of your
home.
BEFORE
EVERY SHOWING:
1.
Pick up whatever is out of place in your house.
2.
Close garage doors.
3.
Park cars on street or around corner.
4.
Clean off counter tops.
5.
Turn on all lights.
6.
Open shades and curtains.
7.
Put soft music on the stereo.
8.
Check thermostat setting.
DISPLAY
THE FOLLOWING INFORMAITON:
1.
Paid utility bills.
2.
Any Homeowners Association information.
3.
Floorplan (if available).
4.
List of upgrades you’ve put in the house.
5.
Engineering reports (if available).
6.
Service reports for heating, A/C, hot water heater and appliances.
7.
Information about pest control services.
8.
Warranty information on appliances.
9. Map and/or list of community features and points of interest.